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Anheuser Busch Targets Homosexuals

Anheuser Busch Targets Homosexuals

By Dale O'Leary

Having received at least 10 different emails asking me to call Anheuser Busch ( at 1-888-227- 8783) and complain about the advertising directed to homosexual males, I would like to make some suggestions to those who are pressuring Anheuser Busch to change its strategy.

First, why is Anheuser Busch targeting homosexuals? Because homosexual are more likely to consume large amounts of alcohol.. About 7% of the general population (10% of the men and 5% of women) have a problem with alcohol abuse or addiction. A number of studies have found far higher rates in homosexuals. Some studies suggest that 30% of homosexuals (male and female) have an alcohol problem. Thus, while homosexuals are a very small part of the general public, they are a larger part of the alcohol consuming public. Anheuser Busch is exploiting the homosexuals' problem

Second, the risk associated with alcohol consumption for a male homosexual is higher than for a heterosexual. A number of solid studies have found that unsafe sex between homosexual men often occurs when the partners are drunk or high. These men know that they should use condoms, but get drunk and forget, or when drunk are more likely to rationalize risk taking. Some homosexual psychologists have theorized that homosexual men get drunk as an excuse to have unprotected sex. Those who engage in sex with men they meet in bars are at particular risk.

Epidemiologist estimate that 50% of men who have sex with men will eventually contract HIV or another potentially fatal disease such as Human Papilloma Virus, which causes cancer, or Hepatitis C, which leads to liver cancer and liver failure. Studies also show that homosexual men who have sex when drunk or high are far more likely to become infected than those who don't. While for men new medications control HIV, new strains of the virus are now spreading within the homosexual community - strains which are resistant to the medication. New research also shows that the virus is capable of hiding from even the best of the new drugs, and could re-emerge if the drugs are stopped.

Those who need confirmation of the link between substance abuse and HIV should read, Sexual Ecology by Gabriel Rotello or Life Outside by Michelangelo Signoreli. Both men are gay activists, both are trying to warn other homosexual men about the risks associated with substance abuse.

In this country there is tremendous pressure on cigarette manufactures and on cigarette advertising. Targeting homosexuals with alcohol ads is far more irresponsible. There is ample and uncontroverted evidence that Anheuser Busch is callously endangering the lives and health of this consumer group.

And by the way, while it is important to call Anheuser Busch and other large corporations that are promoting the homosexual agenda, it is more important to pray for homosexual persons.


The following is a list of the references mentioned documenting the association between alcohol abuse and sexually transmitted diseases among homosexual men taken from a bibliography containing over 1000 journal articles and scores of books on homosexuality -- almost all written by homosexuals or those who have their best interests at heart. Most of these studies appeared in the peer reviewed journals.

In some cases direct quotes from the articles are included. For the sake of brevity an equal number of articles on the other sexually transmitted diseases which threaten the lives of homosexual men, such human papilloma virus caused cancer and hepatitis C which can lead to cancer and liver failure have not been included. These are available to those who are interested. Human papilloma virus is spread by skin to skin contact rendering condoms only marginally protective. Hepatitis C is spread in the same manner as HIV. Given that both are epidemic in the homosexual male population, and both cause death years after the initial infection, it may be that another major epidemic lies ahead.

For those who find journal articles difficult to read, the Rotello and Signorile books are an excellent resource. Both men are homosexual activists. It is Rotello who demonstrates how in spite of all the safe sex education for the foreseeable future one out of two men who have sex with men will become HIV positive.

All the research shows that homosexual men are at higher risk for alcohol abuse and the risk that they will engage in unsafe sexual practices and contract a potentially fatal disease is astronomically higher.

Those who care about every human life care that 50% of a group targeted aggressively by advertising will as a side-effect of using that product engage in behavior which will cause them to contract a potential fatal and incurable disease. FIFTY PERCENT.

According to Mulry et al (cited below), their study found "a virtual absence of individuals who did not drink but did engage unprotected anal intercourse."

Reading these articles should encourage everyone to pray for those individuals trapped in a cycle of self-destructive behavior and to understand why it is important that corporations not contribute to the devastation.

Rotello, G. (1997). Sexual Ecology: AIDS and the Destiny of Gay Men. NY: Dutton.

Signorile, M. (1997) Life Outside: The Signorile Report on Gay Men: Sex, Drugs, Muscles, and the Passages of Life. NY: Harper Collins. pp.110 - 115.

Hessol, N., Lifson, A., O'Malley, P., Doll, L., Jaffe, H., Rutherford, G. (1989) Prevalence, incidence and progression of human immunodeficiency virus infection in homosexual and bisexual men in hepatitis B vaccine trials, 1978 - 1988. American Journal of Epidemiology. 130, 6: 1167 - 1175.

Hoover, D., Munoz, A., Carey, V., Chmiel, J., Taylor, J., Margolick, J., Kingsley, L., Vermund, S. (1991) Estimating the 1978 - 1990 and future spread of human immunodeficiency virus type 1 in subgroups of homosexual men. American Journal of Epidemiology. 134, 10: 1190 - 1205.

The overall probability of seroconversion [becoming HIV positive] prior to age 55 years is about 50%, with seroconversion still continuing at and after age 55. Given that this cohort consists of volunteers receiving extensive anti-HIV-1 transmission education, the future seroconversion rates of the general homosexual population may be even higher than those observed here.

Morris, M., Dean, L. (1994) Effects of sexual behavior change on long-term human immunodeficiency virus prevalence among homosexual men. American Journal of Epidemiology. 140, 3: 217 - 232.

Stall, R., Mc Kusick, L, Wiley, J., Coates, T., Ostrow, D. (1986) Alcohol and drug use during sexual activity and compliance with safe sex guidelines for AIDS: The AIDS Behavioral Research Project. Health Education Quarterly. 13, 4: 359 - 371.

Kaslow, R., Ostrow, D., Detels, R., Phair, J., Polk, F., Rinaldo, C. (1987) The multicenter AIDS cohort study: rationale, organization and selected characteristics of participants. American Journal of Epidemiology. 126, 2: 310 - 318.

Bauman, L., Siegel, K. (1987) Misperception among gay men of the risk of AIDS associated with their sexual behavior. Journal of Applied Social Psychology. 17, 3: 329 - 350.

Kelly, J., St. Lawrence, J., Brasfield, T. (1991) Predictors of vulnerability to AIDS risk behavior relapse. Journal of Consulting and Clinical Psychology 59, 1: 163 - 166.

Depending on the city, between 20 and 50% of sexually active gay men already have HIV infection... and the virus is transmitted efficiently during unprotected anal intercourse... In view of this combination of high current infection prevalence and transmission efficiency, even infrequent high-risk behavior lapses among homosexual men carry serious health repercussions. Kingsley et al.(1987), for example, found that urban gay men who have unprotected receptive anal intercourse with only one partner over 12 months are 300% more likely to develop HIV infection, and engaging in this practice with five partners produces an 18-fold increase in likelihood of HIV seroconversion. We are aware of no other health threat behavior and no other population in which such low relapse rates carry such potentially grave consequences.

Fisher, D., DeLapp, T., Roggenbuck, R., Brause, J. (1992) Substance use and perceived AIDS exposure among homosexual men in Alaska. Psychology of Addictive Behaviors. 6, 3: 168 - 174.

Morris, M., Dean, L. (1994) Effects of sexual behavior change on long-term human immunodeficiency virus prevalence among homosexual men. American Journal of Epidemiology. 140, 3: 217 - 232.

Choi, K., Coates, J., Catania, S., Lew, S., Chow, P. (1995) High HIV risk among gay Asian and Pacific islander men in San Francisco. AIDS. 9, 3: 306 - 308. ":... the most influential determinant of unsafe sex was substance use, with men under such influence being significantly more likely to engage in unprotected anal intercourse."

Myers, T., Godin, G., Lambert, J., Calzavara, L., Locker, D. (1996) Sexual Risk and HIV-Testing Behavior by Gay and Bisexual Men in Canada. AIDS Care. June.

Overall, 22.9% of the respondents reported at least one episode of unprotected anal intercourse in the previous 3 months...Those men who reported use of alcohol prior to sex were more likely to report unprotected anal intercourse than those men who did not report the use of alcohol, and the level of unprotection was related to frequency of use prior to sex.

Sack, K. (1999) For gay men, HIV peril and rising drug use. New York Times. Jan 29. (internet version)

In a report released Thursday, the Centers for Disease Control and Prevention said complacency caused by medical advances and improved H.I.V. drugs were at least partly responsible for an increase in risky sexual behavior among gay men, and particularly among young gay men.

The report said the number of gay men in San Francisco who reported having unprotected anal sex increased to 39 percent in 1997 from 30 percent in 1994. Those who said they had unprotected sex with multiple partners grew to 33 percent from 24 percent, with men 25 and under accounting for the largest increase.

Those who are using recreational drugs, typically young men in their 20's and 30's, often are also those most susceptible to complacency, said Helene D. Gayle, director of the National Center for H.I.V., S.T.D. and TB Prevention, an arm of the disease control agency in Atlanta.

That age group tends to use alcohol and recreational drugs most aggressively, often to escape the stigma and confusion associated with their newly embraced homosexuality, Dr. Gayle said. Because they have come of age at a time when the death and debilitation caused by AIDS is less visible in the United States than it once was, young gay men are also more likely to ignore warnings about the perils of unsafe sex, she said.

And last week, AID Atlanta kicked off an aggressive new educational campaign on the nexus between drug use and unsafe sex. The group grew concerned after seeing a 50 percent increase last year in H.I.V. tests that yielded positive results, to 2.7 percent of 4,144 tests in 1998 from 1.8 percent of 4,290 tests in 1997.

AID Atlanta has produced a series of seven advertisements that will appear in gay publications and as posters in gay bars and clubs. "Taking risks with drugs or alcohol means your sex could be risky too," one typical ad says."

Fifield, L. (1975) On my way to nowhere: Alienated, isolated, drunk. Unpublished monograph prepared by the Gay Community Services Center.

We have documented the primary hypothesis of this study that the incidence of alcohol abuse among the Los Angeles gay community is significantly larger relative to the size of the community than the rates of abuse among other population groups.

Fifield, L., Latham, J., Phillips, C. (1977) Alcoholism in the Gay Community: The Price of Alienation, Isolation and Oppression, A Project of the Gay Community Service Center, Los Angeles, CA "... an alarming number of gay men and women (31.96%) are trapped in an alcohol-centered lifestyle."

Isrealstam, S., Lambert, S. (1984) Gay bars. Journal of Drug Issues. Fall: 637 - 659. "Some patrons even told us that they drink before hand to get the necessary courage to go into the bars. Lee points out that

...like many heterosexuals, quite a few gay people use alcohol to help dissolve their fear of rejection. (Lee 1978) (p.644)...There does seem to exist the need and desire by many to achieve and maintain a "high" on drink and/or drugs while in a gay bar or disco. Certainly there appears to be a strong relationship between alcohol, drugs and sex in the gay male world, especially in the macho one. (p.650)

The bars presumably contribute in a large part to the alcohol problem within the gay community. (p.651)

Stall, R., McKusick, L., Wiley, J., Coates, T., Ostrow, D. (1986) Alcohol and drug use during sexual activity and compliance with safe sex guidelines for AIDS: The AIDS behavioral research project. Health Education Quarterly. 13, 4: 359 -371. "These findings show a strong relationship between drug and alcohol use during sex and non-compliance with safe sex techniques to prevent the spread of AIDS."(p.359)

Stall, R., Wiley, J. (1988) A comparison of alcohol and drug use patterns of homosexual and heterosexual men: The San Francisco Men's Health Study. Drug and Alcohol Dependence. 22: 63 - 73."...gay men in this sample were approximately twice as likely to be frequent/heavy drinkers or abstainers as heterosexual men."(p.70)

McKirnan, D., Peterson, P. (1989) Psychosocial and cultural factors in alcohol and drug Abuse: An analysis of a homosexual community, Addictive Behaviors. 14: 555 - 563.

Homosexual men and women may be at risk for alcohol and drug abuse, due to psychosocial variables such as drinking styles, stress, or the cultural importance of bars... This paper describes the findings of a large (n=3400) survey of homosexual population.

We hypothesized that "outness" of sexual orientation and role status would relate to substance abuse, primarily among males. Both hypotheses were supported. Outness correlated with alcohol use, frequency of intoxication, alcohol problems, marijuana use, cocaine use, and drug problems, although only for male respondents.

Paul, J., Stall, R., Bloomfield, K. (1991) Gay and alcoholic: Epidemiologic and clinical issues. Alcohol Health & Research World. 15, 2: 151 - 160

Doll, L., Byers, R., Bolan, G., Douglas, J., Moss, P., Weller, P., Joy, D., Bartholow, B., Harrison, J. (1991) Homosexual men who engage in high-risk sexual behavior. Sexually Transmitted Diseases 18, 3:170 - 175. "Previous studies examining correlates of high-risk sexual behavior have identified drug and alcohol use as the most consistent predictor of high-risk sexual behavior. (Siegel 1989; Stall 1989; Valdiserri 1988)"

Sexual behaviors and Drug and Alcohol Use in 4-Month Period



San Francisco

Number of Homosexual Men




Anal Sex




Unprotected Anal Sex




One Sex Partner Only




Alcohol Use During Period




Knowlton, R., McCusker, A., Stoddard, A., Zapka, J., Mayer, K. ( 1994) The use of the CAGE questionnaire in a cohort of homosexually active men. Journal of Studies of Alcoholism. 55: 692 - 694.[The CAGE questionnaire evaluates alcohol abuse.]

The prevalence of two or more CAGE problems in this cohort of homosexually active men appears to be higher than in male populations reported previously: 85% of the cohort reported drinking alcohol within the past 6 months; and among alcohol users, 27.2% were CAGE positive. In a randomly selected population survey, 17.2% of men reporting alcohol use within the past 12 months were CAGE positive. (Smart 1991) (p.693)

Skinner, W. (1994) The prevalence and demographic predictors of illicit and licit drug use among lesbian and gay men. American Journal of Public Health. 84, 8: 1307 - 1310. "Among adults aged 26 to 34, 73.7% of men and 55.2% of women have used alcohol in the past month; comparative figures for gay men and lesbians are 81.3% and 66.7% respectively."

Mulry, G., Kalichman, S., Kelly, J. (1994) "Substance use and unsafe sex among gay men: Global versus situational use of substances. Journal of Sex Educators and Therapy. 20, 3: 175 - 184.

Men who never drank prior to sex were very unlikely to have engaged in unprotected anal intercourse, whereas 90% of men who had at least one occasion of unprotected anal intercourse also drank at least some of the time prior to sexual intercourse. [The report found] a virtual absence of individuals who did not drink but did engage unprotected anal intercourse. (p.181)

...our results do lend support to the idea that alcohol and drugs may function as disinhibitors for risky behavior, given that 90% of the men who engaged in unprotected anal intercourse also drank before sex.

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From Dale's Disk, alcohol.rtf - Nov. 1999
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